The story of the company Zuf globus LTD

The company was founded by Dr. Alexander Goroshit who is still its head scientist.

When Dr. Alexander Goroshit was a medicine student in the former USSR, it was customary that medicine students perform professional medical work during their summer vacation.

At the end of his fourth year at the academy, Alexander went, together with other students, to a rural area which was found to be infected with cholera. The students’ role was to travel from one house to another finding out whether there is a cholera-infected patient in the house, then conducting initial examination and reporting to the local health authorities.

In the evening, when his colleagues would go out to the local pub, the young Alexander would review the data that he and his friends collected throughout the day and analyze the findings.  Among other things, he mapped the houses which were cholera infected.

When he finished mapping, he surprisingly found that there are two defined areas which were not cholera infected. Alexander headed to these two clean areas and found out that both were populated by families of beekeepers. This finding fascinated him and he decided to keep investigating it. When he finished his studies at the medicine faculty, he started working at the microbiology faculty where he worked as a professor and researcher. Together with some of his students he thoroughly studied the art of beekeeping, beehive products and medicinal herbs.

Beekeepers have known for generations that the honey properties are highly affected by the food being fed to the bees. The public knows too that the color and taste of citrus honey is different than those of wild honey. Alexander took interest more in the medicinal properties of the honey and less so in its color and flavor.

As his work progressed, Alexander saw what we all know but usually ignore: bees only nourish on nectar found in flowers or in secretions from other parts of the plant. However, in most of the medicinal herbs, the active ingredients are found in parts which are not accessible to the bees, such as the root, stem or leave. This is how the idea was born to feed the bees those parts which contain the ingredients required for the purpose of producing health beehive products. Since the bees, however, are epicure and they should be “persuaded” into eating that food; it took more years of study and research to find food mixtures which would fulfill both “epicure” and medical efficiency criteria.

In the early 90’s of the previous century Dr. Alexander Goroshit immigrated to Israel with determination to continue his research and development in Israel and to found a company that would deal with the development, manufacture and marketing of health beehive products. Shortly after having arrived in Israel, Alexander contacted the Technological incubator  project in Kiryat Shmona, and following a screening and selection process, he was admitted to the greenhouse and received initial finance from the Chief Scientist at the Ministry of Industry and Commerce.

In the incubator Alexander was allocated 2.5 rooms where he continued the research he had started in the former USSR, and with the help of a small team of lab technicians he developed and produced various kinds of medicinal beehive products.

With time Alexander developed many types of beehive products, one of which was DermoMel which was developed to help elderly people suffering from pressure wounds. This product was used on elderly people in nursery homes and the results were excellent. Another beehive product was developed in order to help one of the assistants working with Alexander in the Technological incubator, who suffered from acute anemia as a result of her monthly period. This product has been revealed as especially efficient for treating anemia and its efficiency resulted in continuous development of this product. Today it is known as LifeMel and it is mainly designed to treat cancer patients whose immune system and white cell blood count, red cell blood count and hemoglobin level in the blood are damaged due to the chemotherapy or radiation.

At the end of the incubator period, Alexander and his company embarked on their independent journey. Alexander recruited investors for the company, and this is how Zuf Globus Ltd. was founded. Located in the northern industrial zone in Kiryat Shmona it continues to develop and produce numerous types of health beehive products. The company’s products are marketed in Israel as well as in the UK, USA, Canada, Germany, South Africa and Switzerland, and it plans on expanding its activity to other countries around the world.

From the CEO's Desk Arik Fahima

The factory's essence A. Zuf Globus's activity is the development, manufacture and marketing of natural products. The factory’s leading line of products is health beehive products. B. Producing the natural products and nutritional additives is based on medicinal herbs famous all over the globe for their healing properties, as proven in clinical experiments. C. The fact ory produces various types of natural nutritional additives and cosmetics based on beehive products, medicinal herbs and natural ingredients only.


We will work towards developing a profitable, productive factory, which complies with quality requirements for nutritional additives and cosmetics and with the requirements of the H.A.C.C.P, I.S.O 9001/2000 and D.M.P standards.

We will work towards providing products that comply with the market requirements in the area of unique nutritional supplements and natural cosmetics.

We will work towards maintaining customers’ high and continuous satisfaction.


  • To develop and maintain adequate means and conditions of production complying with the special requirements in the health industry.
  • To maintain a continuous process of improvement and efficiency in the factory with ongoing operation at zero faults.
  • To design an organizational culture considering excellence and quality as a strategic aim of the factory and its divisions.
  • To expand the company's product lines, promote special health packages and perform unusual marketing in terms of messages, senses and communication.


We see Zuf Globus as a leading Israeli company innovative in the international health products market.
In particular we strive:

  • 1To be a leading biotechnology company in Israel and internationally.
  • 2To lead in the field of unique additives based on medicinal beehive products.
  • 3To distribute the medicinal beehive products in all medical centers around the world.
  • 4To improve human health and life quality based on natural products.
  • 5To be part of the innovation of green economy and the ecologic movement in Israel and worldwide.
  • 6To set example as immigration absorbing factory, realizing Israel's relative advantage in the area of human capital.